Implications of Attitude Change Theories for Numerical Anchoring: Anchor Plausibility and the Limits of Anchor Effectiveness
نویسندگان
چکیده
Effects of extreme versus moderate numerical anchors are investigated. Similar to past results in attitude change, three separate data collections show that extreme anchors can have less influence on judgments than more moderate anchors. Though difficult to account for using traditional “anchor-and-adjust” and recent “selective accessibility” views, the findings are consistent with theories of attitude change. Implications of an attitude-change view of numerical anchoring are discussed. © 2001 Academic Press
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